And at some point, I realized I was executing someone else's plan very well.
So I did what I knew how to do: I treated my own life like a product. I wrote down what I really wanted, listed my riskiest assumptions and started testing them with small, cheap experiments instead of one big leap.
One of those experiments became Avec Edna, a charcuterie and grazing table business built on a passion I had ignored for years. It taught me more about product-market fit than any roadmap review.
Today I help others do the same. Women who want to start over without starting from zero, and businesses of every size that want to test their next bet before they make it.
