Strategy and product advisory, for businesses of every size
Most businesses don't fail for lack of effort. They fail building the wrong thing for too long. I bring the strategy and product discipline I used leading product at large corporations and startups, owning vision, roadmap, execution and business results, to help you set direction, test it fast and cheaply, and build what customers actually want.
Who it's for
Founders, small businesses and established teams, whether you're launching something new, stuck on growth or deciding where to place your next big bet.
What you walk away with
- A clear direction your team can act on
- Evidence from real customers before you spend
- A prioritized roadmap: what to build now, next and never
- A repeatable way to test new ideas fast and cheaply
More than product: what we work on
Vision and strategy
Where you're going, who you serve and what to say no to.
Validation
Test demand before you invest: product-market fit, experiments, failing fast and cheap.
Product
What to build, what to cut, and a roadmap with clear priorities.
Go-to-market
Positioning, pricing and growth experiments that bring in the right customers.
Ways to work together
Strategy session
2 hours
A focused session on your direction, customers and priorities. You leave knowing what to do next, and what to stop doing.
Validation sprint
4 weeks
We list your riskiest assumptions, design cheap tests, run them with real customers and decide together what the results mean.
Ongoing advisory
Monthly
A strategic partner and fractional product leader: roadmap reviews, launches, pricing and the hard calls.
Case study
Avec Edna, my own test case
When I started Avec Edna, a charcuterie and grazing table business, I ran the same playbook I use with clients: small tests with real customers, quick reads on what sold, and growth bets on what worked. Proof the method works far beyond the corporate world.
Book an intro call
30 minutes to understand your business and where you're stuck. You'll leave with a recommendation, whether or not we work together.
Online booking opens soon
In the meantime, send a short note with a few times that work for you and I'll send an invite.
Have a question first? Ask me directly