I help women and businesses figure out what's next, and test it before they bet on it.
Career reinvention coaching for women, strategy and product advisory for businesses, and keynotes on starting over.
Reinvention strategist. Software engineer, Chicago Booth MBA, product leader at large corporations and startups, founder.
For women who did everything right and want something different
Find what energizes you, turn ideas into hypotheses and test them with small, low-risk experiments.
A next move you've tested, and a plan to get there.
Explore coaching
For founders, small businesses and established teams
Set direction, validate demand, decide what to build and take it to market, without betting the business on a guess.
A clear strategy, proven with real customers.
Explore advisory
For companies, women's networks, universities and founder communities
Candid talks on reinvention and experimentation, with a method your audience can use the next morning.
An audience that leaves with permission, and a plan.
See talksThe approach behind every great product, applied to careers and businesses. Find what's next. Test it. Then commit.
Read my storyGet clear on what you really want, for your career or your business, and name the riskiest assumptions behind it.
Run small, cheap experiments with real people and real customers. Learn fast, fail cheap.
Decide with evidence, not anxiety, and leave with a plan you trust.
The signature keynote. A candid story of leaving a successful career, and a product leader's framework for testing what comes next.
12 questions to ask before you start over. The questions I wish someone had asked me, free in your inbox.
One email with the questions, then occasional notes on starting over. Unsubscribe anytime.
Something else? Ask me directly
Two groups. Women who've built strong careers and want something different, and businesses of every size, from solo founders to established teams, that want to make their next product or strategy bet with confidence.
Instead of one big leap, we break the decision into small, cheap experiments: conversations, prototypes, pilot customers, side projects. The results tell you what's worth committing to.
Twenty minutes to talk through where you are and what you want. You'll leave with at least one useful next step, and we'll both know whether working together makes sense. No pitch.
Sessions are on video, so you can work with me from anywhere. In-person sessions and workshops are possible in the San Francisco Bay Area.